3 Must-Know Link Building Tips

The success of a website today depends mainly on the amount of traffic it attracts which in turn is determined by various other factors. One of these is quality backlinks. Websites are ranked according to the quality of their links. In this post I will examine three ways to acquire superior links and attain high rankings for your website.

Link Building Method #1: Safe and Automatic Back Links

The absolutely quickest, easiest and safest way to gain back links is to enroll your website in a Blog Directory. Once your enrolled in those web 2.0 sites like Technorati, MyBlogLog, BlogCatalog and literally dozens of other web aggregates, they will link back to your blog or web page as soon as your site pings them and let them this way know that you’ve posted new content. The hardest work is going to be done for you automatically when you submit your site.

You simply need to create profile pages and claim your blogs on these infamous web 2.0 websites. After you finish these tasks, you simply have to wait for your accounts to get approved. After that, you will start to get some automated, link produced traffic. Since the backlinks you build using this method are from high PR sites, they are of high quality. With your back link building done automatically in this manner there is no tedious work involved. If you are looking to build quality backlinks with very little work, you will appreciate this method.

Another way to get back links automatically every time you publish a new post is by submitting the RSS feed of your blog to all those many RSS directories. Below is a small list of some of the RSS directories you can submit your blogs RSS feed to:

Bad RSS
BlogBurst
Bloglines
Blogarama
BlogFlux
BlogPulse
BlogSearch
Chordata
EatOnWorld
Feedage
FeedAgg
FeedBase
FeedBite
FeedBurner
FeedCat
Feedest
Feedfury
Feedraider
Feedshow
FriendFeed
Iminta
MillionRSS
NewsIsFree
Profilactic
xFruits

You either can submit to those RSS directories manually or you can use a software like the RSSBot which will save you a lot of time and it submits to more than 30 directories automatically.

Link Building Method #2: Building Manual Links

Be prepared, as getting those backlinks can involve a lot of work, and if it’s heading the right way for you, all those efforts will pay off for you in the long run. However, there are times when a website will suddenly lose its high rankings. One of the main causes of the lower rank is because the number of backlinks decreased. What causes you to lose the backlinks you worked so hard to get?

The answer for that question lies in how you gain them to start with. If you go through a company that offers link building for a monthly fee, and then you cancel your subscription, you may lose all the links they provided you. Losing all of these links can quickly lower your sites ranking. Therefore, you want to build links in a natural way, so that they are permanent backlinks.

Anchor Text is Vital to Your Links

If your goal is to build quality backlinks to your website, and have the search engines notice them, you need to use some anchor text in your links as well. The text that contains your link is considered the anchor text. A lot of SEO experts have defined how important anchor text is since Google is impressed with any link that is binded within this type of text. An example would be: if your target keyword happens to be ‘free widgets’ then that’s what should be in the anchor text of the link.

While many websites use their company name in the anchor text, this is not the best idea. You need to be careful of the kind of words you put into your anchor text; you need them to be related to your link. If you get carried away and try using keywords that have no relation to your site, there is a risk of being penalized by Google. Not only will this build backlinks that are counted by Google, but it will make your links much juicier.