If you’ve been involved with internet marketing for any length of time, you’ve probably heard of ClickFunnels by now.
It seemed like everywhere I turned, I seen something about Clickfunnels, and I was curious. I wasn’t sure if I should buy into the hype or not. But once I gave Clickfunnels a try, I was amazed.
If you’re looking to build a funnel quickly, which can be used to test ideas or make money from your own products/services, ClickFunnels is for you.
What is Clickfunnels?
ClickFunnels is an online platform with a lot of cool features that are all geared towards generating leads and increasing conversions. Take a look here.
The way it does this, is create a series of pages that people will go through in order to purchase a product. This is a sales funnel. When done right, sales funnels are highly effective. This is where Clickfunnels comes in, to ensure you do it correctly.
Clickfunnels does all of the following:
It is both a sales page designer, and a landing page, with several templates to choose from. And not only does it come with page templates, but it has entire funnel templates.That’s the cool part. There are literally funnel templates that have been tested and proven to work. With these templates, Clickfunnels makes it easy to get up and running.
Another cool feature of Clickfunnels, is that the system can handle all of the billing inside the platform.All that is required is that you link a Stripe account. You can then sell your products directly through your sales pages.
You don’t have to know how to code or anything. All of this stuff is already done for you. All it requires you to do, is some simple tweaking. Digital Affiliate Marketing Programs
How it Works
Step 1: Pick which sales funnel that you plan to use
First thing you have to do, is choose the type of funnel that is built to work with your product or service. Clickfunnels is designed for many different industries. Some of these include Ecom, B2B, consulting, retail, network marketing etc..
You also have the ability to choose what type of funnel that you would like to use. The funnels can do different things, such as generate leads, optimize for conversions, sell products etc. An example of this would be choosing “consultant” as the industry, then choosing “generate leads” for the funnel type.
Clickfunnels has been created for the following specific groups….
- Coaches and/or Consultants
- Public Speakers
- Service Based Businesses
- Supplement Company owners
- Local businesses (like dentists, insurance salespeople, lawyers, chiropractors, and more)
- Retail and ECom businesses
So whether you’re an entrepreneur or small business owner, Clickfunnels provides you with all that you need to market your products to your leads, and make sales.
Step 2: Pick the page designs that you prefer.
After you pick your funnel, you then pick whichever page style that you like.
You don’t have to have any design or coding skills, you literally just pick and choose.And the designs are just as good as the “professionals” would charge thousands of dollars for.
Step #3: Edit the page
This is where you add your personal information, details about what you’re offering. This is the step where you do all of your funnel customization. You can add images, headlines, sub-headlines, bullet points, and more.
After customizing, simply make the funnel live, and you’re finished.
Here are some of the more popular funnels, just to give you a few ideas.
Free Plus Shipping Book Funnel
This particular funnel is a book giveaway funnel. However, inside the funnel there are upsells and product offers along the way. In the event that someone does not buy any product, their email is still added into your email lists for future offers. Digital Affiliate Marketing Programs
Russell Brunson has several book offer funnels:
Client Generation Funnel for Coaches/Consultants
This funnel is designed to take someone as quickly as possible to a strategy call where you can present your coaching and consulting services.
This funnel is a simple 4 step process:
Offer great value up front at no cost. An example would be an E-Book or Free video.
Have enough value in your book, or training for people to actually get results. Offering results in advance establishes trust.
Offer an application for people to fill out, to see if they would fit with your business.
Book your strategy call with the lead.
Setting up a funnel makes this whole process so much simpler.
Fish Bowl Funnel
This is a good funnel too because it gets straight to the point. Basically it offers a freebie to someone. Once they take it, they are immediately offered a discounted offer. It is designed to convert quick.
It’s the one that I personally use the most and I recommend it because it can help you quickly create a list of buyers. Digital Affiliate Marketing Programs
Most Important Elements of a Landing Page
I asked several experts (whose privacy I will respect) what they felt was the most important elements of a landing page was. Here are some of their answers…
The first expert stated that these would be the most important elements of a successful landing page:
Offer social proof
Don’t sell features, sell benefits. How can this help them?
Have a call to action button
Similar to the fish bowl funnel, offer something in exchange for their email
Make them aware that you will not sell their information to anyone
Another very successful entrepreneur stated that he often seen 2 things missing…
The first thing is, to remove any links to info sites, social sites etc. So that the call to action button is the users only option.
The second thing is, to try and gain some trust from the start. How? By adding some social proof onto your landing pages. If you have some testimonial quotes, or perhaps some logos, your visitors will feel you are credible.
Another expert mentioned that you should provide so much value, that the user wants to print it off or save it.
He also mentioned to make your offer appealing to a matter that is urgent. I can’t help but agree. If your problem is urgent, this will bring on higher conversion rates.
Another professional told me that the core principle of a good sales funnel is that you want to remove friction and increase value to keep users moving down the funnel.I have great news concerning this; Clickfunnels is excellent of doing exactly that.
One important thing to consider, is that you want your funnel broken down into small steps.
A lot of people tend to over-optimize the top of the funnel and worry about the total number of leads instead of maximizing the middle and end of the funnel. Clickfunnels fixes this problem, by offering upsells and order bumps. They also follow up with your leads in an email series. Digital Affiliate Marketing Programs
Which Funnels Make the Most Money?
There really isn’t a real answer to this question. The funnel that you make the most money with, is the sales funnel that is working. If you can provide value, paired with an amazing offer while being profitable, then your sales funnel is working just fine.
I’m not telling you that your first funnel will be a smashing success, because it probably won’t be. Like anything in life, you need to practice and develop your skill. There is some upfront work involved. You will most likely find others who have worked months or even years on their funnels. But, in the end it was all worth it. They ended up with their success.
This may sound weird, but one of the best things about Clickfunnels is that it quickly teaches you what NOT to do. What I’m getting at, is that you can quickly build and test your sales funnels. Then tweak as necessary. All of this is much faster than starting from scratch and building from the ground up. It is a big jump start in other words.
If you have limited resources, your main focus needs to be speed; which is something Clickfunnels can certainly help with. As soon as you pay for Clickfunnels, you can start testing ideas. You are going to need to create some really good content, that is helpful and answers questions. Then use your outreach to get it in front of people. You can do this by posting on social media, or blogging etc. Whatever way helps get leads into the top of your funnel.
What is the Cost of Clickfunnels?
As of this writing, ClickFunnels offers two plans, the basic account and the enterprise account, also known as the Etison Suite. The standard plan is $97 a month, while the Etison suite will set you back $297 a month. If you’re just an individual who is looking to create a few funnels (up to 20) then the basic plan is right for you. Most likely you will not need the Etison suite unless you are a large company. You can look below and see the differences between the two plans….
Do Autoresponders Integrate with Clickfunnels?
This is a great questions and it’s one of the concerns I had when I first started looking at ClickFunnels. I use Drip and wanted to make sure that they would work together. Fortunately, they do! ClickFunnels currently integrates with the following services:
- Active Campaign
- Constant Contact
- Drip (yay!)
- HTML Form
- Mad Mimi
If you do not know for sure rather your service is supported, simply reach out to Clickfunnels support.
I do want to add that Clickfunnels will integrate with Paypal and Stripe, if you are looking to sell and get paid from your funnels.There are tons of payment option gateways (aside from PayPal and Stripe) and ClickFunnels works really seamlessly with most. For brevity’s sake, I couldn’t list them all here. Digital Affiliate Marketing Programs
Need Another Reason to Consider Clickfunnels?
For every funnel that you create, Clickfunnels will donate $1 to World Teacher Aid, to educate children in Kenya. This company really has done awesome things for many, many people.
After your 14 day free trial, if you decide to sign up for Clickfunnels:
Simply send me your email, and the address in which you would like the book to be mailed to.
If you would like to consider giving Clickfunnels a test run, you can grab your 14 day trial below.