WP Engine: My Pros and Cons of WP Engine Hosting Wpengine Woocommerce Api
WP Engine is a Managed WordPress Hosting service based in Austin, TX. They were one of the (if not the) very first companies to offer handled hosting services specifically for WordPress. Wpengine Woocommerce Api
While they have lots of competitors in both the general hosting and managed WordPress hosting verticals, they are still the marketplace leader in lots of methods -and they have broad name acknowledgment and advanced features.
With the growth of both self-hosted WordPress and site contractors, the hosting market has ended up being a super-confusing place.
I composed an entire post about WordPress Hosting vs. Web Hosting. However here’s the brief variation: They all vary in services supplied. Some just have WordPress-trained tech support. Some deal services such as server-side features and staging for WordPress.
Then there’s a different level of handled WordPress Hosting where you are not truly buying hosting per se, but rather services to keep your WordPress set up live. Generally, a Managed WordPress Hosting service offers a menu of services tailored to WordPress at a greater price point, so that the website owner can focus less on speed + security and more on the website material + performance.
Every rival in the Managed WordPress Hosting has a different offering. And there is no standardized “menu” of options, but as an entire, they all compete with traditional shared Linux hosting offerings and tailored WordPress hosting options.
In any case, that’s the field where WP Engine plays. It’s complicated, yes, but it is necessary to comprehend prior to making apples to oranges comparisons.
There are a lot of WP Engine examines online, typically with user-generated reviews based on anecdotes and individual experience. That’s fine however I take a various technique. This review will take a look at the pros + cons of WP Engine in the context of all web hosting choices to see who it is a “finest fit” for. Wpengine Woocommerce Api
I have actually used WP Engine for numerous projects because 2012. I don’t utilize them for my primary websites right now (see conclusion), however I do have a present customer on WP Engine who definitely likes them. Here’s my WP Engine review structured as pros and cons.
Disclosure: I get referral fees from any companies pointed out. All data & opinion is based on my experience as a paying client or consultant to a paying consumer.
Pros of WP Engine
To begin, WP Engine does practically live up to its pitch on its homepage where they promise “spectacular speed, effective security, and best-in-class client service.” Here is their promo pitch video:
They primarily target websites that are moving from other hosting companies (ie, customers dissatisfied with current hosting).
Here are some of the big advantages that I’ve seen as a customer & consultant to a customer. Wpengine Woocommerce Api
Speed and Performance
There are a lot of variables that go into website speed, but the guideline is that the more intricate your site is, the more intricate the solutions to speed become.
Out of the box, WordPress is relatively lean and quick. If you are running a mainly text website with a few fundamental plugins and a few small images, you’ll be fine with a budget friendly shared hosting strategy from someone like InMotion, HostGator or Bluehost.
However couple of site owners keep their WordPress install lean. There’s generally extra plugins, custom-made theme files, lots of images, widgets, ads, kinds and more.
All these features integrated with good levels of traffic can begin to decrease your WordPress install.
But a sluggish website doesn’t indicate that you need a larger, better server. It does suggest that you need to get smarter about speed. Sometimes it’s as basic as getting a more powerful server, but sometimes it’s more about caching certain resources in a certain order and enhancing your files. In other words, it gets complex.
Picture you are trying to haul a trailer with a pickup truck. Envision your trailer keeps getting heavier. It’s meaningless to keep complaining that your truck is not huge enough when you may just need to remove the emergency brake, set up a turbocharger, revitalize the transmission fluid and consolidate your load.
The point is that WordPress needs assistance to stay fast as you grow. There are lots of options … but either you or a designer must implement them.
That’s where managed WordPress hosting comes in. WP Engine takes care of (almost) all speed issues. They have actually personalized servers with incredibly aggressive caching as well as more advanced “stack” than a common webhosting. They also have trained support who will go into your WordPress install and identify the specific chokepoint to obtain your website moving. Wpengine Woocommerce Api
They don’t even permit caching plugins on their installs since they have such a tailored caching setup.
The fascinating thing is that even unoptimized WordPress sets up still do well on their platform due to the fact that their platform does the extra work.
Here’s the speed test for among my customers on WP Engine (who has a puffed up theme, additional scripts, too many uncompressed images, among other things):
Note the Time To First Byte and the Start Render numbers. That measures how quickly the server returned enough data to begin loading the page.
It’s good to have that type of speed right from the box, and have it remain that method no matter how huge or intricate the site gets.
*Keep in mind that the other point here is that if you are consumed about speed, you can get back at much better numbers with WP Engine than you might get with other services considering that you are totally free to concentrate on speed elements that you can quickly manage like image compression, usage of scripts, etc.
. The last observation on speed, WP Engine not just offers an integrated CDN, however they also offer international information centers in case your audience is primarily in Asia and/or Europe. Wpengine Woocommerce Api
If you are trying to get top speeds without messing with layered caching plugins ” the WP Engine does exactly that.
Customer Support Wpengine Woocommerce Api
Customer support has been a core part of WP Engine’s pitch considering that they were founded. After all, they are truly offering more of a service (ie, managed hosting) than a product (ie, hosting). It makes sense for them to put a big emphasis on support.
Here’s a screenshot from one of my first contacts with support back in 2012:
Take a look at the response|reaction|action} time, that wasn’t an autoresponder either.
Now, the business has actually grown & altered a lot since then. They went through a stretch where they were getting a lot of criticism about over-promising on support.
That stated, the difficult aspect of client support is that so much of the judgment is anecdotal. Everybody has a story, however you never understand if the story is due to the fact that they spoke with the one rockstar-vs-rookie having an awesome-vs-terrible day. Like I mention in every hosting evaluation, the vital part is to see if a company treats support as a financial investment or an expense.
I like to try to find gain access to, systems, and knowledge, all 3 require a financial investment of money, time and competence.
Based on my recent interactions and research study, they are doing better hitting all three boxes. They maintain a variety of support channels (consisting of phone for non-Basic strategies). They have a quickly, trackable ticketing system and are offered everywhere on the site through chat.
Based upon their tutorial videos and substantial knowledgebase, they tick the understanding box. Every support that I or my client has communicated with actually understood the fine functions of WordPress and has been able to problem-solve on the fly.
The most outstanding (yes, this is anecdotal, however still) experience was a three-way call in between my customer, myself and WP Engine during my customer’s transition to HTTPS/ SSL. The representative was not just able to get on (and remain on) the phone, however he was able to adeptly assist us “flip the switch” rapidly in addition to looking after several problems (ie, publishing a non-HTTP sitemap and fixing insecure image links) within WordPress for us. Wpengine Woocommerce Api
I make sure that WP Engine still has support problems,particularly since their custom platform puts a great deal of pressure on quick, available support (as I’ll show in the downsides). But they seem to understand that support is core to their value and do make the required financial investment.
WordPress now powers over a quarter of the whole Web. That suggests that it is a prime target for hackers & malware suppliers.
However there is nothing naturally insecure about WordPress that is not a problem with all software application. WordPress has the advantage of being open-source with a huge neighborhood releasing updates & screening vulnerabilities.
If you run your own WordPress set up, the security basics are fairly uncomplicated:
- Keep your install & all your plugins updated
- Only install files from reputable creators
- Run a security plugin to lock down the most common brute force attacks
- Keep a backup for when things go wrong
* Aside, I use JetPack for the last two. It’s made by & powered by Automattic, the industrial arm of WordPress.
You’ll notice that despite the fact that security on WordPress is simple, the responsibility is still on you to keep things protect. Much like having a deadbolt not does anything if you do not lock it, keeping your site secure is still ultimately on you.
And like speed & performance, WP Engine basically takes all those best practices and does them for you. They run automated backups to keep everything off-site & prepared to roll back if something occurs. Because you technically have an “set up” on their server (rather than an account), they deal with a lot of security problems globally on the server level.
WP Engine also works carefully with top security companies on code reviews in addition to running their own team. They likewise make the assurance that if you’re hacked, they take care of it free of charge.
I personally have never been hacked on my primary/ or secondary sites (knock on wood), but have helped customers who have been. It’s discouraging, tedious & an usually pricey situation (even if you are using a service like Sucuri). Having an expert security team look after your WordPress set up is a big pro in my book. Wpengine Woocommerce Api
Pricing on Value
WP Engine is not low-cost. Their Startup strategy is $35/mo and consists of a single set up and only approximately 25,000 visits monthly.
For benchmarking, you can get a powerful, dependable VPS (ie, your own not-shared server) for the same price from InMotion. And if you are just beginning with a single domain, you can get a shared hosting plan from Bluehost for just a couple dollars per month.
Both of which allow for more storage & more gos to (ie, essentially as numerous as you can deal with) than WP Engine. I have actually run websites that have had 60k visits each month on a shared server. I’ve also run dozens of small WordPress sites off a low expense shared hosting.
However I’ll cover that pricing downside in the cons of WP Engine, but here’s the thing.
For some site owners, if you break out WP Engine by overall worth & factor in your own (or your developer’s) time, their prices is amazing.
Simply running WordPress updates every month & QA’ing your setup can take around 30 minutes on a monthly basis. If your (or your dev’s) services are billed at $50 (or more)/ hour, then that’s WP Engine’s entire month-to-month cost right there.
If you lose any check outs due to downtime from a bad plugin update, then that could be WP Engine’s whole monthly cost right there.
If you do a hot-fix (ie, you do not utilize a staging location) on your PHP code, and knock your site down … then that could be WP Engine’s entire regular monthly fee right there.
Losing visitors due to speed problems or downtime expenses lost earnings.
Furthermore, premium security can cost about $16/month minimum. Not to mention any personal or designer time repairing concerns.
Essentially, if your time is much better allocated away from technical issues, then WP Engine makes a lot of sense on value. As a managed WordPress hosting service, that’s actually their thing. Hosting services are an investment instead of a cost.
Which sort of value-based pricing segues into another pro for WP Engine, their focus on their core markets. Wpengine Woocommerce Api
Like I said at the beginning, WP Engine isn’t for everybody. There are 3 kinds of consumers that WP Engine appears to be a fit for. For those 3 types of clients, WP Engine has a strong focus with plenty of tools & focus for each.
From their backend procedure, the very first customer type seems to be WordPress developers and designers who want to concentrate on advancement & style without dealing with hosting upkeep, and have clients who have some budget plan. The designer/dev builds the site straight in WP Engine’s staging environment, releases the site, then hands the website over to their customer.
The designer can ensure their customer that WP Engine deals with the hosting, security & speed. There’s little need for an ongoing standard website upkeep. For this market, WP Engine has interesting tools consisting of staging, git push, website migration and transferable installs.
The second client type is the growing site owner who is annoyed at needing to handle technical development headaches. They’ve outgrown their shared hosting and need to relocate to a better host.
They’re also established enough that they have some budget plan for handled services. WP Engine has tools like the automated migration tool & client support to make that procedure happen. The phone support is an essential element, especially having the ability to “simply call WP Engine an have them repair it.”
The third client type is a start-up website owner that has the budget and wants a long-term platform that they can grow with. They are comfy discovering WP Engine’s special backend and plan on releasing a near-complete website all at once.
They don’t have any previous habits or customizeds brought over from previous hosts or sites. Again, for this market, WP Engine has the scalable functions, consumers, and support that they can make pledges and provide support to win & keep this type of consumer.
With these types of consumers, WP Engine knows how & where they are coming from, so many of the improvements they make are focused on these markets (ie, the Git push functionality), rather than mass-market enhancements like knowledge-bases, user-friendly backend, and so on.
This advantage resembles WP Engine’s market focus, but it’s really worth calling out in this review modification. Wpengine Woocommerce Api
WP Engine excels not only on existing functions however likewise on developing new, advanced hosting functions. Every variation of WordPress 4 has actually rolled out brand-new developer functions that WP Engine has had the ability to incorporate.
Even basic web development best practices have altered radically considering that I started observing the market *. WP Engine has produced tools to match.
* I’m an SEO/ marketer by trade. I understand sufficient web development to incorporate best practices into implementation & jobs with designers.
Here’s a screenshot of WP Engine’s Git Push setup that has been around for more than 2 years.
Even for non-developers like me, WP Engine has one-click staging areas to allow even DIY siteowners to get away from “cowboy coding” into proper web development best practices.
There are too many other specifics here to name, but in general, WP Engine has a strength in rolling out new, useful hosting features.
Cons of WP Engine
Similar to any service, WP Engine is not the best fit for everyone. There are plenty of WP Engine grievances around the Web. Some are anecdotal. Some are embellishment (ie, SEOs complaining about dev websites). And numerous are valid because they simply aren’t a suitable for everyone. For all their awesomeness in some locations, they have some cons which keep them from being a great fit for some customers. I do not utilize them for this site because I do not need much of their features and I’m comfortable “putting pieces together” w/ my InMotion VPS setup. Wpengine Woocommerce Api
All that stated, here are a few of the bigger photo downsides of utilizing WP Engine.
Initial and Ongoing Complexity
To accomplish the speed, security, and scale they assure, WP Engine does things differently. Which difference can be quite made complex– particularly if you have just adequate experience with hosting environments to be harmful.
Their backend setup has actually gotten better. It’s cleaner, however it’s still custom. It’s nothing like a conventional cPanel hosting backend. Unlike many hosting companies, they likewise don’t provide DNS nameservers.
Even if all the features exist, the special backend can cause some designers making errors ranging from frustrating redirect loops to duplicate content problems to leaving the dev site open up to the public or just not enabling the functions you’re buying.
If it weren’t for remarkable support, I believe they ‘d lose more beginner clients than they already do.
Like lots of custom platforms, it makes good sense once you get over the knowing curve. But WP Engine’s onboarding is really developer-focused & stays so exception-focused that they never ever discuss finest practice for the general user. Wpengine Woocommerce Api
Here is their video on pushing your website live –
I’ve set up my share of websites from platforms to custom-made hosts to cPanel hosting sites, however I needed to see that video multiple times to make sure I was pointing the right A record/ CNAME to the best IP address.
Once again, if you are in WP Engine’s core markets, the customized backend isn’t really going to be a huge offer (as soon as you surpass the knowing curve). But for a lot of, you’ll likely get to find out first hand about WP Engine’s support group.
But here’s the thing.
WP Engine never ever truly stops being eccentric and complex. In their knowledgebase, they have a myriad of website lists to help repair all sorts of problems.
And ” if you did not setup your DNS exactly how they’ve recommended ” your site could go down at any time.
Again– they have reasons why they do all this. And in many cases, support will just look after it all.
However, you still don’t get to set & forget your site. Sure, you don’t technically don’t need to enter the weeds of a server panel. In lots of hosting cases (ie, a managed VPS), you do not need to do it anyhow, and when you do, the knobs and buttons are familiar. Wpengine Woocommerce Api
WP Engine’s exclusive setup cuts both ways in terms of lowering & increasing intricacy.
This con is likewise related to WP Engine’s distinct setup. In order to run their architecture along with possible, all the installs on their platform need to be somewhat uniform.
They have to have foreseeable plugins; predictable visitor patterns; foreseeable usage cases. Every hosting business has rules (or extremely real physical limits), however WP Engine goes a bit further to specify exactly what you can and can’t have on your WordPress install in addition to tiered overage rates to dissuade seasonal traffic spikes and local storage usage.
They do prohibit certain plugins & admin habits for excellent reasons, however those bans restrict adaptability and experimentation if your website might handle it.
For instance, Yet Another Associated Post Plugin is a typical plugin. It’s resource intensive, but on smaller sites, it gets the job done well. It’s not permitted on WP Engine. That’s bad or bad necessarily. But it does make WP Engine less flexible and open to experimentation compared to running a shared or VPS server.
The method their rates is structured allows for less adaptability as well. It’s a favorable that they will deal with all the traffic you can send out, but it’s likewise costly to pay based on a number of sees.
If you are running a big launch; are a seasonal service; or just want to drive a rise of traffic to your website, you’ll have to element additional hosting bills into the mix. That puts a cap on how flexible you wish to be with your marketing.
If you are running a lean cached website on a VPS server, you can deal with a lot more traffic than WP Engine would enable on an Individual or Organisation. And this point goes further if your site requires numerous plugins for complete functionality.
The exact same opts for storage. With WP Engine, you are spending for performance, not for storage. So if you are aiming to use a server for media storage … that use case is out.
Additionally, you can’t actually do automatic email marketing campaigns from WP Engine. This was something that my customer got called for & ended up having to do an agonizing migration to another email provider mid-campaign.
In any case, that point segues into the last con I found with WP Engine, their rates based on features.
Pricing on Features and Usage
With WP Engine, you are generally paying for efficiency & not having to think too much about upkeep, security & speed. If you look at WP Engine’s pricing based on the functions you’re getting, you actually don’t get a whole lot.
And if you are the type who will consider your website’s health anyhow (ie, keeping WordPress updated and generally logging in often), you’ll likely be spending for “management” that is unneeded. Wpengine Woocommerce Api
Many shared hosting servers can manage the very same traffic numbers as WP Engine and cost a fraction of the cost. My individual website (running on a shared hosting strategy from HostGator with standard caching) dealt with more than 15,000 visits in a 24 Hr period when a post of mine went viral.
And if you are running a reliable VPS, you can certainly manage a lot more for much less.
They are relatively transparent about how they count gos to, however it can still be quite a surprise for “small” site owners how quickly they can enter into the $290 monthly tier.
And as mentioned earlier that does not even consist of a number of the features you don’t get with WP Engine’s plans. You cannot run any email from your servers. You have low limits on local storage. Anything above the limits needs extra expenses & technical implementation of Amazon cloud services.
And most importantly for me, you are restricted on your installs. If you have a few side jobs or low-traffic test websites, you need to factor those into the cost. You can’t use them to spread out the expense of your strategy,specifically if you are hitting your visitor cap instead of your set up cap.
If you are wanting to spend for hosting: ie, a server that will hold & serve up your website files, WP Engine is an expensive alternative, especially compared with other non-managed hosting alternatives.
Like any service, it’s not about what is best total, however what is best for you based upon your goals, budget, resources & routines.
If you are in exactly what I consider WP Engine’s core markets, they offer a great service with a solid product. Their pricing is competitive in the Managed WordPress Hosting area, and they use more functions than “WordPress hosting” strategies from other hosting brand names. Their feature-set is unequaled for smart DIYers, WordPress website developers and/or high-traffic sites that don’t wish to stress over hosting issues.
If managed hosting is a fit for you, then go check out WP Engine’s plans here.
They do a 60-day money-back warranty. So do a test install and see what you think of their backend. Be sure to chat w/ support & sales.
If you’re outgrowing your present host & desire more liberty/ much better costs than WP Engine, take a look at InMotion Hosting’s VPS option. I’ve appreciated their balance of intuitive backend & responsive customer support.
And last but not least, if you are more baffled than ever, go take my WordPress hosting quiz. I put all these factors into an enjoyable, Buzzfeed-esque test to streamline things. Wpengine Woocommerce Api